To activate target groups that are not already cultural enthusiasts, an eye-catching umbrella brand was created using loud colours and a bold key visual – the hammer. It refers to the historic event that started the reformation, furthermore “Hammer!” translates into “awesome”. The brand bundles all marketing activities and still allows the museums to communicate their own motifs.
Client
Staatliche Geschäftsstelle „Luther 2017“
Agency/Year
kleiner und bold, 2016