The Lion is an omnipresent feature of the Palazzo Avino architecture. It adorns fountains, greets guest at the door and guards the entrance to the lobby lounge of this crowning glory of Ravello’s hospitality sector – perched on the rocks overlooking the Amalfi coast. Luckily, it is also a much liked animal throughout the Avino family. So when it came to developing the mark for the renamed Palazzo Avino, there was no contest. The design strikes a fine balance to make the King of the animals look inviting without losing its majestic authority.