CIM Database 10 Direct Mail
The direct mail campaign for Contact Software's largely new flagship product CIM Database 10 was designed to open doors for the company's sales force to a select group of German small and medium sized enterprises. All one needed to know about the latest release of CIM Database was - literally - reflected in a set of ten postcards, which appealed, with their metallic surface, to the campaign's engineering audience.
Each card sported its own specific QR-Code leading to a micro-site, that not only revealed further information, but also enabled the company to measure an expectation busting response rate of more than 30%.
2013, Campaign, Thomas Manss & Company