The Leipzig Housing and Construction Company (LWB) offers its more than 50,000 tenants a home that is more than just a roof over their head. LWB is valued as a personal, honest and humble partner. These brand values were to be made visible and tangible in a corporate design.
With the new brand, man and his home take centre stage. The visual world provides personal insights and honest situations – photographed respectfully and unsophisticatedly. An atmosphere of warmth and security is created through the use of loving details, such as an organic serif font, a harmonious colour climate and wallpaper-like patterns. The trademark takes a back seat in lower case. Handwriting and sketchy icons underscore the personal character. Not only visually, but also in terms of content, everything revolves around people. The service concept is first and foremost among all media.
2015, Branding, kleiner und bold