Day in day out doctors all over the world face the dilemma of having to make medical judgements on behalf of their patients without knowing anything about their medical history. With its online accessibility, Vivité's health document tackles this problem head on - wherever you might be in the world.
At the heart of the Vivité identity lies the monogram with its unambiguous medical connotations - important not only when it comes to communicating with potential clients, but even more so in a medical emergency.
The identity not only comprises applications like website, stationery and other printed matter, but also the user interface of said health document. A series of specially designed icons aid intuitive navigation as much as they are contributing to the instantly recognisable character of the Vivité brand.
2011, Awards, Branding, Graphic Design, Icons, Thomas Manss & Company